It was an instant ‘Yes’ when Beyond Meat asked to collaborate on a campaign with pro-footballer, Romelu Lukaku for the launch of their Beyond Sausage and Beyond Burger. I am all about football and the culture. A diverse team, immersed in a love for the sport, penned a concept utilising colloquial vernacular to speak to the fans, bringing the brand into the conversation and inspire Europe to ‘Go Beyond’. Clocking over 4 million views and remaining as one of the most engaging campaigns to date, holistic inclusivity proved to pay its dividend. Scroll down for more.

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Huge thanks to everyone involved; Andy, Steph, Jared, Kyle, Brennan, Rhea and the wider Beyond Meat team, Romelu, Paul, Israel, Safiya, Raylean, Seraphina and the team at Method Films.